Juan Valdez Goes Public.

Want to cash in on the coffee craze? The fledgling Juan Valdez coffee shop chain is going public. The chain plans on offering $23.5 million in stock, with preference going to the Colombian coffee growers and their families. Full details of this IPO are still forthcoming. Currently, the chain is located only in Colombia, but has plans for US outlets for later this year. Read the full story at USA Today.

And just who is Juan Valdez?