Proper Coffee Storage

Knowing how to properly brew your coffee won't do you any good if you're working with stale beans. You've taken the time to choose quality beans, and selected the perfect roast, so don't let your efforts go to waste by storing your coffee the wrong way. Some people say you need to freeze your coffee, others say to stash it in the fridge, and still other folks say to just store it in the cupboard. What's the right way to store your coffee?