Bold Coffees at Starbucks

Starting today and ending May 3rd, Starbucks will offer one bold coffee each week. They're kicking the series off with Organic Yukon Blend. Here's a look at what the coming weeks hold (each of which are accompanied by an animated short):

• Italian Roast
• East African Blend
• Komodo Dragon Blend
• Cafe Verona
• Cafe Estima
• Gold Coast Blend
• Sumatra

The idea of Starbucks pushing bolder coffee is intriguing, but I have to say that some of these animations are well done, and a few border on offensive, while others are (sometimes intentionally, sometimes not) hilarious. (In the Sumatra video, the theme is adventure, so a man ventures outside of the routine by going to a different Starbucks that's right across the street from his usual Starbucks. Right...)

What do you think of these promotional videos? Do you plan to try Starbucks' new "bold" coffees?